In It's Not All About Money, Baer details an almost 60-year career and associations with celebrities, artists and literati including Isaac Stern and the Shah of Iran. He offers passionate, personal, and fascinating insight into the life and times of a privileged Swiss banker, recounting family stories, anecdotes, and historical events that shaped his life. With humor and humility, he makes it clear that he is equally privileged to have known, associated with, and been influenced by the “Who's Who of the 20th Century.”